CONSUMER PRODUCTS DIVISION
MASS HAS TWO KEY BRANDS:
Hair and skin experts since 1904, Garnier blends active natural ingredients to offer all active men and women the healthy good looks that help them connect with others.
Second largest brand of the L’Oréal Group, Garnier is an international haircare and skincare brand with sub-brands in four categories and seven areas of expertise – among which Ultra DOUX, Fructis, SkinActive, Ambre Solaire, Nutrisse or Olia. With products formulated to meet the needs of every man and woman, everywhere in the world, we offer innovative, affordable care solutions at the best prices.
Founded in France in 1904 by Alfred Amour Garnier, the brand was born with the launch of the first patented plant-based hair lotion, La Lotion Garnier. Over the decades Garnier expanded into skincare and cemented its reputation as the healthy beauty expert, by providing nature-based solutions to combat pollution, acne, UV and fatigue.
Garnier is renowned for its know-how in harnessing the bounty of nature– fruits, seeds, buds and flowers with highly beneficial skincare and haircare properties. Their active ingredients are extracted using the brand’s cutting-edge expertise and techniques to take full advantage of nature’s energy, effectiveness and generosity.
Garnier brings beauty to vast numbers of consumers while also reducing our ecological impact.The brand is committed to sustainable sourcing, to constantly reducing the environmental impact of our packaging and continuously seeking to improve the ecological profile and biodegradability indices of our formulas.
In fact, one child out of four lives in a country affected by conflicts, natural disasters or epidemics. UNICEF, the United Nations International Children's Emergency Fund focuses on these children and their families – on the essential interventions required for protection, to save lives and to ensure the rights of all children, everywhere. UNICEF has spent 70 years working to improve the lives of children and their families and the impact of its programmes is universally recognized.
As the top beauty Brand sold in retail outlets, L’Oréal Paris makes the most innovative products accessible to everyone. Its ambassadors embody a certain beauty ideal summed up in the legendary signature: “Because you’re worth it.”
With 50 products sold every second worldwide, L'Oréal Paris offers from all continents male and female beauty products of all types (makeup, skin care, hair care, styling, hair color and men), from the excellence of its Research Laboratories. The worldwide success of legendary franchises such as Color Riche lipstick, Revitalift skin care, Elnett hairspray, Elsève hair care, Preference hair color or Men Expert Hydra Energetic skin care for men, reflect the brand’s unique expertise from the greatest beauty experts. Including Christophe Robin for hair color, Stéphane Lancien for hair care and styling and Val Garland for make-up.
L'Oréal Paris shares a unique vision of beauty, supported by 35 diverse international ambassadors, icons such as Jane Fonda, Eva Longoria, Julianne Moore, Elle Fanning, Helen Mirren, Maria Borges, Doutzen Kroes or Gong Li. The exceptional careers and charismatic personality of L’Oréal’s ambassadors resonate in the motto "Because you're worth it", a truly universal message of empowering beauty for the last 40 years. Each year, L'Oréal Paris magnifies its beauty ambassadors and worldwide celebrities from nearly 20 international red carpets, including the Cannes Film Festival, for which L’Oréal Paris has been the Official Makeup Artist for the last 20 years. The Film Festival provides the constantly renewed opportunity to highlight the superiority and expertise of its products accessible to every consumer. L’Oréal Paris is also the official partner of the Paris Fashion week, which allows the brand to be at the edge of beauty trends and to support well-known designers as well as the younger creative scene.